"I have been exploring Asia and the Middle East for over two decades and have gained extensive experience and skills in various fields, such as architecture, interior design, workplace strategy, global sales and leadership!"

 Florian Meuser

 

 

General Manager and expert in global business expansion, with over two decades of international leadership experience across the design, construction, and lifestyle industries in Asia Pacific and the Middle East.

Holding a Master’s degree in Architecture, I collaborate at the intersection of growth strategy, design thinking and program execution > bridging innovative ideas with impactful business results and inspiring built environments.

Since starting my career in Shanghai in 2003, I have worked in dynamic environments, leveraging a unique skill set to unlock the potential of fast-evolving markets.

In 2010, I established my first company in Hong Kong, relocated operations to Singapore in 2018, and most recently expanded into Dubai, United Arab Emirates > further strengthening my regional footprint across the APME region.

My expertise focuses on global sales excellence and program management, delivering measurable results for multinationals across corporate workplaces and branded environments, including flagship stores and shop-in-shop concepts for premium retail clients.

By combining strategic insight, creative vision, and a solution-oriented mindset, I promote brand value, elevate customer experiences, and drive commercial performance, operational efficiency, and sustainability goals.

 


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