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STRATEGIZE


Researching since the beginning of the 2000s on Asian market dynamics, competitor landscapes and evolving technology trends we understand both the taste and buying behaviors of Asian end consumers as well as potentials and challenges for multinational companies entering and expanding in the Asian market.

Our clients value our research-driven approach to define go-to-market strategies. Due diligence studies are tailor-made to best suit brand and product portfolio for suitable markets and locations.


Based on long-term visions we strategize on appropriate sales distribution channels, local manufacturing, logistics, warehousing, negotiate contracts with distributors and conduct technical and sales-related workshops. Regular training sessions with appointed distributors and logistic partners are key factors for a successful long-term supply chain management.

Expanding local production of selected product lines are crucial in an increasingly cost-conscious Asian market landscape expecting higher quality products and shorter lead times at more attractive price points.


Our expertise in architecture and project management further qualifies us to provide guidance to real estate expansions and location scouting for office, showroom and retail spaces. We manage the entire process from design implementation and procurement to site supervision and project completion.

This holistic project control monitors progress to time and budget and ensures brand compliance in terms of design, construction detail and quality.

SUSTAIN


Once the strategic path has been agreed upon the focus will shift on developing the business through the attracting and retaining ambitious and empowered sales and support teams. This includes the recruitment, training and mentoring of talented people that drive a customer-centric work culture. We aim to collaborate with the most passionate talents in the industry.


For target customers we create customized sales tools and cloud-based reporting formats to enhance brand experience. This approach also includes the development of regional/global key account programs to strengthen client relationships, drive product and service consistency and increase share of wallet across the Asian region.


We closely work with designers and real estate departments on workplace and retail concepts and position the brand and its products to specifiers at premium level as first choice.

Our marketing initiatives are in line with the overall sales strategy and cover various aspects to promote the brand and product, such as knowledge events, product launches, exhibitions, social media campaigns and tailored workshops.

SUPPORT


We represent international start-ups and premium brands of the design and lifestyle industry in Asia, help incorporate a local company and manage all operational matters within the capacity as local brand ambassador. For our customers this guarantees a cost-effective market entry and realization of their expansion strategy.


Through continuous engagements with leading premium brands we have gained profound industry and market knowledge to drive innovation, sales excellence and best practice. This breadth of knowledge enables us to develop effective sales tools, establish lean processes and successfully position your brand and product in blended B2B & B2C environments.


Success is further depending on the right selection of strategic partners, regional alliances and reliable manufacturers. Participating in industry-related networking events and collaborations with professional experts and influencers will raise brand awareness, supported by inspiring spaces reflecting and conveying a unique brand DNA.

“Florian represents your brand in Asia and builds up a successful sales and marketing organization for you!”